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Published on .

(April 11, 2001) -- E-mail marketing company Yesmail.com, Chicago, is expanding into a new business channel with the launch of an e-mail list management service. The new offering extends beyond its previous model, which amassed a list from other companies of consumers who through partner Web sites opted to receive marketing messages from Yesmail. The marketing shops List Management Services division gives clients access to its database while enabling them to outsource the maintenance, promotion, sale and delivery of their opt-in lists. Yesmail's new service launched with 13 clients including eCRUSH, JobsOnline, OfficeMax.com and Snowball.com. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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