No New York on Giuliani's Ad Team

Campaign Taps Political Pros Instead of Madison Avenue Agencies

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WASHINGTON ( -- Rudy Giuliani may have been mayor of the leading city for advertising, but he's enlisting political veterans, not Madison Avenue agencies, for his campaign ad team.
Rudy Guiliani
Rudy Guiliani Credit: Steve Granitz

The Rudy Giuliani Presidential Committee today tapped the following shops: Scott Howell & Co., Dallas; Chris Mottola and Associates, Philadelphia; and BrabenderCox, Pittsburgh and Leesburg, Va. Crossroads Media will handle media buying. Heath Thompson of Scott Howell & Co. will be lead creative.

Extensive experience
All of the consultants have extensive campaign experience.

Scott Howell & Co. was part of the Bush campaign's Maverick Media team and produced probably the most controversial ad of the last election cycle, an attack ad in Tennessee that highlighted Democratic Senate candidate Harold Ford's alleged appearance at a Playboy Super Bowl party. "Harold, call me," said a woman in the ad. The spot drew accusations of racism.

The agency has produced advertising for many other candidates as well.

Mr. Mottola has been a campaign consultant and has produced advertising for Republicans including Pennsylvania Sen. Arlen Specter and former New York Gov. George Pataki.

Numerous campaigns
John A. Brabender, founder of BrabenderCox, has worked on numerous campaigns, among them David Vitter's successful race for a U.S. Senate seat in Louisiana in 2004 and Sen. Rick Santorum's less successful bid for re-election in Pennsylvania in 2006.

A campaign spokeswoman didn't rule out the possibility that other members could be added to the team announced today.
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