BBDO West, however, experienced some rough waves in 1998. Client L.A. Cellular disconnected last spring and Creative Director David Lubars left the Los Angeles ad scene one month later to join Fallon McElligott, Minneapolis, as head creative. BBDO West's high-profile but low-spending Starbucks Coffee Co. account followed Mr. Lubars to Fallon. The office did win the $40 million Schwab business. Creatively, BBDO hit some more homers with its "Hungry? Why Wait?" campaign for Snickers, and unveiled the sharp launch ads for Gillette's Mach 3.
Industry observers are keeping a close eye on Campbell, with rumors swirling that changes are afoot. Look for BBDO to get more involved in disciplines such