NEW YORK HOLDS ALL THE CARDS: BBDO WORLDWIDE -- AGENCY RATING: 3 STARS

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BBDO's New York hub was the agency's shining star in 1998. The flagship office scored an estimated $400 million in new business from new clients including Duracell, Charles Schwab & Co. and Dell Computer Corp. Existing clients General Electric, Frito-Lay, Campbell Soup Co. and PepsiCo also doled out extra assignments to the agency.

BBDO West, however, experienced some rough waves in 1998. Client L.A. Cellular disconnected last spring and Creative Director David Lubars left the Los Angeles ad scene one month later to join Fallon McElligott, Minneapolis, as head creative. BBDO West's high-profile but low-spending Starbucks Coffee Co. account followed Mr. Lubars to Fallon. The office did win the $40 million Schwab business. Creatively, BBDO hit some more homers with its "Hungry? Why Wait?" campaign for Snickers, and unveiled the sharp launch ads for Gillette's Mach 3.

LOOKING AHEAD

Industry observers are keeping a close eye on Campbell, with rumors swirling that changes are afoot. Look for BBDO to get more involved in disciplines such

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