NEW YORK LOTTERY BUSINESS TO DDB

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(June 18, 2001) -- Omnicom Group's DDB New York has won the estimated $60 million advertising account for the New York State Lottery.

The winning shop was competing against incumbent Grey Advertising, a division of the Grey Global Group, Cordiant Communications Group's Bates Advertising and the Wolf Group.

"It is our understanding that the overriding concern on the part of the Lottery was cost," said a spokeswoman at Grey, "and that weighed most heavily in their decision." Grey won the business in 1998, wresting the account away from DDB. -- Richard Linnett

Copyright June 2001, Crain Communications Inc.

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