The winning shop was competing against incumbent Grey Advertising, a division of the Grey Global Group, Cordiant Communications Group's Bates Advertising and the Wolf Group.
"It is our understanding that the overriding concern on the part of the Lottery was cost," said a spokeswoman at Grey, "and that weighed most heavily in their decision." Grey won the business in 1998, wresting the account away from DDB. -- Richard Linnett
Copyright June 2001, Crain Communications Inc.