TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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Sex Museum
Client: New York Museum of Sex
Brand: Sex Entertainment
Title: "Headphones"; "I Could Never Do That"
Agency: Lowe
In its first-ever TV advertising campaign, the New York Museum of Sex takes a humorous look at a straight-laced tourist couple from inside a sex museum video screen.

Iverson Goes Rocky
Client: Reebok
Brand: Answer 7 Shoe
Title: "Philly Story"
Agency: Arnell Group, New York
In a reprise of Sylvester Stallone's triumphant run up the majestic steps of the Philadelphia Museum of Art in 'Rocky,' Allen Iverson dribbles the same route. This time, the triumph is about shoes.

Alien Invasion
Client: Greenpeace
Brand: Public Service Announcement
Title: "Alien Invasion"
Agency: HHCL/Red Cell, London
Employing new long-form advertainment techniques, the environmental advocacy organization Greenpeace weaves its message through an 3.5-minute in-theater commercial depicting a meeting of aliens deciding the fate of Earth.

Tampax Teacher
Client: Tampax
Brand: Tampax Compak
Title: "Classroom"
Agency: Leo Burnett, Chicago

With a gag about teenage girls, tampons and a middle-aged male teacher, Tampax highlights the small size of its Compak menstrual product. This spot received the highest consumer recall score for the period of Oct. 13-26 in the bi-weekly Intermedia Advertising Group survey.

Greasy Chicken Diet Food
Client: KFC
Brand: Fried Chicken
Title: "Eatin' Chicken"
Agency: Foote, Cone & Belding, Chicago
KFC's new campaign ads to reposition greasy chicken as a diet food contain a tiny-type disclaimer warning viewers that the product is "Not a low fat, low sodium, low cholesterol food." And even as a voice-over hypes the product as 'The fresh way to eat,' another disclaimer warns, "Fresh claim may not be applicable in all areas." Don't you wonder which areas?

head to head
Schick's Four Blades
Client: Schick
Brand: Quatro Razor
Title: "Quatro"
Agency: J. Walter Thompson
At the same time they continue to hammer each other in court, Schick and Gillette are also going head to head on the tube. Schick's new Quatro campaign is credited with taking market share from Gillette.
Gillette's Car & Babe
Client: Gillette
Brand: Mach 3 Razor
Title: "High Performance"
Agency: BBDO New York
Gillette, whose Mach 3 razor only has three blades to Schick Quatro's four, isn't at a total loss. At least the hero of the spot gets the car and the babe in the end.

Five-Second Lobster
Client: Ameritrade
Brand: Online Trading
Title: "5-Second Guarantee"
Agency: OgilvyOne, New York
A lobster cooked in five seconds -- or not quite cooked -- stars in this spot that hypes the speed of Ameritade's online action.

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