TWO NEW YORK SHOPS MERGE

Total Billings for New Blum Ellenson Total $27 Million

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NEW YORK (AdAge.com) -- Blum Network and Ellenson Group, two New York-based advertising firms, have merged to create Blum Ellenson, according to a statement released today.

Richard Ellenson, former president of Ellenson Group, is president of Blum Ellenson; Alan Blum, former president of Blum Network, takes the title of executive creative director.

Total billings of Blum Ellenson are $27 million. Among the agency's recent wins are Palm Bay Imports Inc., a wine maker whose brands include Cavit Wines. According to Taylor Nelson Sofres' CMR, Palm Bay spent just more than $3 million on advertising in 2000. Another recent win is Pokemon U.S.A, a division of Nintendo. Billings on the account were not disclosed. Other clients are ABC News, Crain's New York Business (a sibling publication to Advertising Age) and Saab Aircraft.

Blum Network was founded in 1993 as Blum Herbstreith. Ellenson Group began in 1997. Blum Ellenson's offices are located in Manhattan's Flatiron District.

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