YouthStream creates customized marketing opportunities with Reflect.com, Citibank

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Youthstream Media Networks, Web publisher of mybytes.com and sixdegrees.com, created reflect@mybytes.com, an interactive health and beauty service aimed at mybytes' college market, in a collaboration with Reflect.com, Procter & Gamble Co.'s online beauty e-tailing site. Reflect.com, in turn, will leverage YouthStream's offline media and event marketing capabilities to promote itself to young adults on college campuses. Also, YouthStream is launching the Citibank Financial Wellness Center on mybytes.com, providing financial and budgeting advice to college students.

Copyright January 2000, Crain Communications Inc.

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