×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yoyodyne signs MasterCard for promotion

Published on .

MasterCard International signed a deal with online promotions company Yoyodyne to sponsor Yoyodyne's EZSpree promotion.

The promotion, which will be launched Aug. 17, offers a grand prize of a $100,000 online shopping spree. The campaign is designed to drive traffic to more than 400 online merchants, with special offers for MasterCard cardholders. Yoyodyne did a similar EZSpree promotion with American Express Co. last year.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: