Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

YPPA enlists Lovitz for $24 mil campaign

Published on .

Yellow Pages Publishers Association is featuring actor-comedian Jon Lovitz as "the man who wrote the Yellow Pages" in a humorous $24 million campaign rolling out in January. The effort, from newly tapped shop Martin Agency, Richmond, Va., is the YPPA's first major ad effort since the early 1980s.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: