YPPA enlists Lovitz for $24 mil campaign

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Yellow Pages Publishers Association is featuring actor-comedian Jon Lovitz as "the man who wrote the Yellow Pages" in a humorous $24 million campaign rolling out in January. The effort, from newly tapped shop Martin Agency, Richmond, Va., is the YPPA's first major ad effort since the early 1980s.

Copyright December 1998, Crain Communications Inc.

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