Emil Brolick, 59, was named president of U.S. brand building, a new post, from president of Taco Bell. He led Taco Bell to five straight years of sales gains and is considered one of the best brand builders in the food industry. He joined the marketer in 2001 from rival Wendy's. He will work with the U.S. brand presidents to help institutionalize the company's marketing model, build its new product pipeline as well as steer its service and training programs.
Greg Creed, chief operating officer of Yum Brands, will succeed Mr. Brolick as president of Taco Bell. Mr. Creed, 49, as Taco Bell's chief marketing officer, led the "Think Outside the Bun" marketing campaign that is credited with turning around the once-flagging brand.
Dual role for Peter Hearl
Peter Hearl will move into a combined role of chief operating and development officer for Yum Brands from president of Pizza Hut. Mr. Hearl, 55, joined the marketer in 1991. He has been leading a repositioning of the troubled Pizza Hut brand that is expected to take place in 2007 and oversaw the development of the chain's combined Pizza Hut/Wing Street chicken wing concept. The leadership teams for Yum's Long John Silver's and A&W All American Food will report directly to him, along with other operations management.
Mr. Hearl's successor as president of Taco Bell will be Scott Bergren, who was exec VP-chief marketing and food innovation officer for Yum Brands. Mr. Bergren, 60, led a turnaround at KFC as its chief marketing officer, launching its controversial "Chicken Capital USA" campaign that initially positioned its fried menu as healthy, but later was reworked around pride in its fried heritage. Mr. Bergren was honored as an Advertising Age Marketing 50 recipient for developing the KFC Snacker sandwich.
Reporting to Mr. Brolick
The domestic brand presidents will now report to Mr. Brolick, effective Dec. 1
"We now have what I would call a 'dream team' for sustainable sales and profit performance in our U.S. business," David Novak, Yum chairman-CEO, said in a statement.