YUM EYES ASIAN-FOOD SEGMENT

Looks to Develop Chain With Host of TV's 'Yan Can Cook'

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CHICAGO (AdAge.com) -- Yum Brands, Louisville, Ky., is entering into a joint venture with a Hong Kong-based KFC subsidiary to test a new Asian restaurant named for popular TV chef.

The first of the fast-casual restaurants will open in San Francisco in June with plans to open five by the end of 2002. Menus will be developed by Martin Yan, who is an author and chef-host of TV's Yan Can Cook. Food items will include his signature sauces for wok-prepared and grilled foods. Mr. Yan, who will consult on the project, will appear on restaurant signage.

"America loves Asian food. We're excited to test this new restaurant concept with Martin Yan, who is to Asian food what Colonel Sanders is to KFC," David Novak, Yum Brands chairman-CEO, said in a statement.

Hong Kong-based Favorite Restaurant Group owns and operates 46 KFC restaurants in Hong Kong and 69 Pizza Huts in Indonesia. The subsidiary's CEO, Arthur Ho, will serve as CEO of the joint venture.

Yum is the parent company for fast-food chains KFC, Pizza Hut, Taco Bell and Long John's Silver.

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