becomes exclusive toy e-tailer for

Published on .

Most Popular, the online unit of toy retailer Zany Brainy, will be the exclusive toy retailer on, a provider of in-flight Internet services. will be one of the first retailers on's e-commerce marketplace during the pilot program scheduled to begin in the spring. That program will reach approximately 300,000 passengers during the three-month trial; the company anticipates nearly 2 million users per month by mid-2001.

Copyright December 1999, Crain Communications Inc.

In this article: