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ZanyBrainy.com becomes exclusive toy e-tailer for Inflightonline.com

Published on .

ZanyBrainy.com, the online unit of toy retailer Zany Brainy, will be the exclusive toy retailer on Inflightonline.com, a provider of in-flight Internet services. ZanyBrainy.com will be one of the first retailers on Inflightonline.com's e-commerce marketplace during the pilot program scheduled to begin in the spring. That program will reach approximately 300,000 passengers during the three-month trial; the company anticipates nearly 2 million users per month by mid-2001.

Copyright December 1999, Crain Communications Inc.

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