In conjunction with the launch of its e-commerce site, ZanyBrainy.com, an extension of the kids toy chain, unveiled Trade-A-Toy, the first online violent toy trade-in program. It will run through Dec. 24. The program is aimed at encouraging nonviolent, educational play. The site features games, puzzles, audiotapes, videotapes and other kid-oriented products.
Copyright November 1999, Crain Communications Inc.