launches with online toy trade to promote nonviolent play among children

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In conjunction with the launch of its e-commerce site,, an extension of the kids toy chain, unveiled Trade-A-Toy, the first online violent toy trade-in program. It will run through Dec. 24. The program is aimed at encouraging nonviolent, educational play. The site features games, puzzles, audiotapes, videotapes and other kid-oriented products.

Copyright November 1999, Crain Communications Inc.

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