General Motors Corp. brand chief Ronald Zarrella was named president of GM's North American operations and a corporate exec VP in top management changes announced today. His successor as GM group VP-sales, service and marketing is former Pontiac-GMC Division General Manager Roy Roberts, most recently general manager for field sales, service and parts. The moves are part of a larger GM senior management restructuring. G. Richard Wagoner, 45, was named president-chief operating officer of GM and head of a new consolidated GM Automotive Operations organization that unites GM's North American and international operations under a single executive. He had been president of GM's North American Operations. Mr. Zarella, a GM outsider who joined the auto marketer in 1995, from Bausch & Lomb Corp., becomes one of four regional presidents reporting to Mr. Wagoner.
Copyright October 1998, Crain Communications Inc.