ZD Net's Computer Shopper NetBuyer hits $2 mil in ad sales

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Since its introduction in October 1996, ZD Net's Computer Shopper NetBuyer Channel has nearly doubled its ad revenue. Its second-quarter ad sales climbed to more than $2 million, from $1.2 million in its first quarter, which spanned from October 1996 through January 1997.

Calculating online purchases and phone orders to date, NetBuyer estimated its computer product sales for 1997 would reach $44 million.

Copyright June 1997, Crain Communications Inc.

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