Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New ZD Title

Published on .

ZD Internet Magazine debuts Tuesday with 84 ad pages and a guaranteed rate base of 300,000. More than 600,000 copies will be distributed. Advertisers include Lotus, IBM, Microsoft and Sun MicroSystems. A one-time four color ad costs $9,500. "If a consumer picks up this magazine, we expect they will put it down pretty quickly," said Publisher Angela Young. "It's aimed at a technical audience of Internet professionals." She said there will be heavy reliance on results of testing at the Ziff-Davis labs in Foster City, Calif. The monthly magazine ties with Computer LIfe as the largest rate base at launch in the company's history.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: