New ZD Title

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ZD Internet Magazine debuts Tuesday with 84 ad pages and a guaranteed rate base of 300,000. More than 600,000 copies will be distributed. Advertisers include Lotus, IBM, Microsoft and Sun MicroSystems. A one-time four color ad costs $9,500. "If a consumer picks up this magazine, we expect they will put it down pretty quickly," said Publisher Angela Young. "It's aimed at a technical audience of Internet professionals." She said there will be heavy reliance on results of testing at the Ziff-Davis labs in Foster City, Calif. The monthly magazine ties with Computer LIfe as the largest rate base at launch in the company's history.

Copyright November 1996, Crain Communications Inc.

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