ZDNet introduced "ad wrap" banners on its site, offering advertisers the ability to "wrap around" the entire length of the editorial on a site. ZDNet's second-quarter ad rate card also enables advertisers to buy ads in 10 content categories, or channels, including ZDNet News, ZDNet Products, a software library and a gaming area. Advertisers will still be able to buy ads by magazine and run of site. Monthly packages range in price from $35 to $80 per thousand impressions; quarterly packages carry a CPM of $27 to $54.
Copyright May 1997, Crain Communications Inc.