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Published on .

AUCKLAND-The word "crap" used as a throwaway line in an offbeat commercial for local CD store Eady's during children's prime time at 4:30 in the afternoon has been OK'd by New Zealand's Advertising Standards Complaint Board, an industry regulatory body.

Several complaints from the public found the word offensive and suggested a range of alternatives, including "trash" and "rubbish." The board felt the humor made the word inoffensive and there was no breach.

Supporting the board was research done last year by the government's Broadcasting Standards Authority, which came up with a list of words viewers found most offensive. Crap was 16th, just below God Almighty.

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