TORONTO--Retail store chain Zellers of Brampton, Ontario, which recently launched a loyalty program for children, is now introducing a lifestyle magazine, Zellers Family. The magazine, produced in association with Today's Parent Group of Toronto, publisher of several consumer magazine titles, will include editorial about parenting, family activities, home decorating, food and fashion. Also included in the magazine will be a Zellers product catalog. Three issues a year will be published with cir culation of one million. They will be distributed free of charge in Zellers stores across Canada.
Copyright November 1998, Crain Communications Inc.