Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Zenith adds VCR Plus+

Published on .

Gemstar International Group, Pasadena, Calif., and Zenith Electronics Corp. announced the availability of Zenith televisions equipped with the VCR Plus+ Instant Programming technology. For the first time in the U.S., they said, Gemstar's Plus will be available in a variety of TVs, including 27-, 32- and 35-inch models from Zenith. HBO will help promote the launch by offering two months of HBO programming free with set purchase. VCR Plus+ allows VCR taping by entering code numbers of shows printed in TV listings.

Most Popular
In this article: