Zenith Electronics awarded its $15 million to $20 million branding account to Cramer-Krasselt
, Chicago. Advertising, promotions and public relations work will break in 2001 to promote the Glenview, Ill., company's new high tech TVs. The company's most recent agency work had been with Arian, Lowe
& Travis, which had done projects. Zenith, which reorganized under Chapter 11 bankruptcy protection, now is owned by South Korean electronics giant LG Electronics.
Copyright June 2000, Crain Communications Inc.