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Zenith taps Cramer-Krasselt for $20 mil account

Published on .

Zenith Electronics awarded its $15 million to $20 million branding account to Cramer-Krasselt, Chicago. Advertising, promotions and public relations work will break in 2001 to promote the Glenview, Ill., company's new high tech TVs. The company's most recent agency work had been with Arian, Lowe & Travis, which had done projects. Zenith, which reorganized under Chapter 11 bankruptcy protection, now is owned by South Korean electronics giant LG Electronics.

Copyright June 2000, Crain Communications Inc.

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