Ziff-Davis localizes PC Magazine, ZDNet China

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CAMBRIDGE, Mass. -- The Ziff-Davis International Media Group is expanding PC Magazine and ZDNet China, taking Ziff-Davis' popular Asian publication and online service into new areas. Both news sources will expand their staff and editorial offerings in order to deliver more information about computing and the Internet to Chinese readers.

"We are building on the success of these titles in the People's Republic of China to take the magazine and Web site to new levels," says J.B. Holston, president of Ziff-Davis International Media Group.

PC Magazine China, published monthly under license to NanKai University, will be adding a new team of advertising sales representatives and publishing executives, lead by Jerry Wang. Wang, formerly vice editor-in-chief of China InfoWorld, is a graduate of Northern Jiaotong University and comes to PC Magazine with 10 years of computer publishing experience.

The publication will also be adding color pages throughout the entire issue and a local lab testing program through PC Magazine China's ZDLabs for timely product reviews. The publication will now provide a local Chinese editorial focus for products and news.

ZDNet China, published under license to the China Institute of Electronics, is adding an entirely new site dedicated to the Chinese people and written in Chinese. In addition, a database of 14,000 software products will be added with all products rated, reviewed and virus tested in Chinese. Finally, an option will also be added so that ZDNet China users will receive daily news updates of technology industry news.

"The Chinese site on ZDNet is a very important development for ZDNet and for Chinese consumers interested in the Internet and computing," says Adam Powers, Director, Asia Pacific for the ZD International Media Group. "This type of industry- related information has traditionally been very limited in China until the launch of ZDNet China earlier this year."

Copyright June 1997, Crain Communications Inc.

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