Ziff-Davis to test magazine with Excite

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Ziff-Davis' PC Computing and Excite will test BIZ/Excite, a co-branded print publication and Web site that provides technology information for small and medium-size businesses. The print version is to be a section within the August PC Computing issue and a separate title polybagged with September and November. The Web site starts operation in August as well. It has not been determined if BIZ/Excite will roll out permanently.

The relationship seems odd considering that Ziff-Davis' majority owner, Softbank Corp., is the largest shareholder in Excite rival Yahoo!, and Ziff-Davis publishes Yahoo! Internet Life.

Copyright July 1998, Crain Communications Inc.

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