ZDTV faces a big challenge: It hasn't yet signed any cable operators to carry the channel. Blazing Paradigm, San Francisco, will create trade and consumer ads promoting the channel. ZDTV will continue to co-produce a computer show for MSNBC and is developing one to launch this fall on Home & Garden Television.
For more on this story, see the full article in INTERACTIVE.
Copyright May 1997, Crain Communications Inc.