ZiG lands account for Canada's Sleeman beer

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TORONTO--Canada's No. 1 craft brewer has handed Toronto agency ZiG the account for Sleeman beers in Ontario and Atlantic Canada following a review with undisclosed shops.

Sleeman Brewing & Malting Co. of Guelph, Ontario, says ZiG will help the brand build on its success through the next phase of growth. Sleeman is No. 1 in the country's craft beer segment but a distant third overall behind national giants Molson Canada and Labatt Breweries; the craft brewer ended a three-year relationship with previous agency Publicis SMW in May over a client conflict.

Copyright October 2000, Crain Communications Inc.

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