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ZIMA COURTS YOUNG WOMEN HOT SPOT:ZIMA

Published on .

Disaffected Xer women smirk at a video-dating tape over a round of Zima ClearMalt in a new spot from Coors Brewing Co., themed "Zima .. change where you're at." The campaign, by Foote, Cone & Belding, San Francisco, targets women explicitly.
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