ZING BRINGS IN WILLS AS MARKETING CHIEF; PACIFIC BELL TRIES CD-ROM MAGAZINE; TCI RESTRUCTURES INTO FOUR UNITS; INTERACTING:

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Scott Wills, dismissed earlier this month as exec VP at Mezzina/Brown, New York, joined Zing Systems, Englewood, Colo., in the new post of senior VP-marketing. In an ironic twist, Mr. Wills, 41, will oversee Zing's review for its estimated $10 million initial marketing account following the interactive service's recent decision to part ways with Mezzina/Brown. Zing plans to roll out early in 1995 following market tests late this year. Zing may also surface this summer in a test on Tele-Communications Inc.'s Mt. Prospect, Ill., system. Mr. Wills, who joined Mezzina/Brown with its acquisition of his agency, Wills & Evans, last year, will be relocating to the Denver area.

Pacific Bell Information Services late this month introduced a quarterly CD-ROM magazine and catalog devoted to computer networking hardware and software products. The "Re:Source Network Solutions" disc includes editorial, a product listing database, digitized graphics and video ads. The disc, available nationally, will sell by subscription for $499 a year. Separately, Pacific Bell last week started an ad campaign to promote its residential voice mail service called The Message Center. Six testimonial ads from BBDO Worldwide, San Francisco, feature customers describing how they use the service.

Tele-Communications Inc. plans a management restructuring dividing its operations into four areas: cable and communications; programming; international; and venture capital. Any of them may eventually be spun off in a new public offering. The programming division encompasses Liberty Media Corp.and will be headed by Peter Barton, Liberty's president. Larry Romrell, a TCI exec VP, oversees the venture capital unit, while the cable and communications businesses are headed by Brendan Clouston, TCI's chief operating officer. International operations will be overseen by Fred Vierra, also a TCI exec VP.

Edward D. Horowitz to senior VP-technology and chairman-ceo, new media and interactive TV, new posts at Viacom, New York. ... Fred Bonner formed Media Inter-Technologies, Bethesda, Md., a technology consulting business. He had been VP-new technology development, Discovery Communications, which will be his first client. ... Greg Stuart, director of interactive marketing at Wunderman Cato Johnson, New York, added the title of chairman of the Interactive Services Association's new Interactive Television Special Interest Group.

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