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ZING INTERACTIVE LAUNCHES WIRELESS FEATURE

Published on .

(May 7, 2001) -- Zing Interactive Media, Philadephia, this week is launching Zing321, a service enabling wireless phone users to dial #321 when they hear a song or commercial on the radio to directly order the CD or product advertised in the spot. Zing will test the service (similar to the #333 service launched last year by Ewireless, Highland Park, Ill.) in June with two Clear Channel Communications-owned stations in Philadelphia before rolling out to additional Clear Channel stations in the fall.

Copyright May 2001, Crain Communications Inc.

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