ZING MULLS 7 AGENCIES FOR $10M MARKETING ACCOUNT; FCC READY TO AUCTION IVDS; INTERACTING:

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Seven agencies are chasing the $10 million marketing account for Zing Systems, an Englewood, Colo., interactive service planning a 1995 rollout. Those pitching are Carmichael Lynch, Minneapolis; Goodby, Silverstein & Partners and Hal Riney & Partners, both San Francisco; Team One, El Segundo, Calif.; Lord, Dentsu & Partners and BBDO Worldwide, both Los Angeles; and one undisclosed shop. Zing expects to make a decision within a month. Mezzina/Brown, New York, formerly handled the account.

The Federal Communications Commission, stung by criticism that cable rate regulation is impeding the development of interactive communications services, established rules to auction off pieces of the airwaves for interactive video and data services this summer. Licenses will allow users to transmit data over radio airwaves to add interactive elements to traditional TV programming. The FCC has already awarded 18 interactive TV licenses using a lottery process.

Marshall Karp was named executive creative director, a new post at McCann Interactive, New York, a unit of McCann-Erickson Worldwide. Mr. Karp remains exec VP-executive creative director, McCann's InterNational Team.

Lawrence Miller to VP-marketing, a new post at TV Guide On Screen, Englewood, Colo., from the same post at Macromedia, San Francisco.

Mark R. Dunn to director of advertising and promotion, a new post at Primestar Partners, Bala Cynwyd, Pa., from national advertising manager, Subaru of America Corp. Primestar is developing a satellite-delivered digital TV service.

Gaston Bastiaens, general manager of Apple Computer's Personal Interactive Electronics division, is leaving the company. Mr. Bastiaens headed up the Newton operation.

James H. Rosenfield, a former CBS executive, joined Veronis, Suhler & Associates as managing director specializing in interactive media, broadcasting and filmed entertainment, from president of JHR Associates, which invested in multimedia and TV production.

Lou Gioia, 48, was named senior VP-marketing and publishing at Spectrum Holobyte, Alameda, Calif., from senior VP-boys product marketing, Mattel Corp.

Paul DeBenedictis was named senior VP-chief financial officer and new-business development, a new post overseeing multimedia activities at Hachette Filipacchi Magazines, New York. He had been VP-chief financial officer.

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