BT, the U.K. telecoms company, and News International, the European subsidiary of Rupert Murdoch's News Corporation, will in 1997 launch an Internet service that promises to deliver entertainment, information and education to the U.K. mass market.
Springboard will aim to provide easy Internet access via the latest technologies, plus high quality content from News International brands including The Times and The Sun newspapers, and third party services such as sport, event and news information.
"Unlike current services which appeal only to limited sectors of the community, Springboard will have the depth of material and ease of use to appeal to a wide range of households," says Rupert Gavin, BT's director of multimedia services. "We will be able to offer teenagers help with their homework as well as news on their favorite football team, while providing parents with the latest in holidays, banking or local events..
The service will also be available to current Internet users worldwide who subscribe to a content-only package. BT's other moves into Internet markets include Campus World, an online service for schools, Wireplay, a dedicated computer games network, and BTnet, an Internet access service for business customers.
Andrew Skates, the former European marketing manager at IBM Software, has joined the U.K.-based Internet marketing agency Clarity Interactive, as client services director.
During his seven years at IBM, Mr. Skates was responsible for the development of worldwide, integrated marketing plans and oversaw major product launches into Europe.
Clarity Interactive's clients include Swatch Telecom, Rank Xerox, Glaxo Wellcomme and Sun Microsystems.
Clarity Interactive and its sister company, Clarity Communications, were formed when the agency Chilcott Le Fevre restructured and renamed itself Clarity.