Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Zooba.com signs nine publishers for promotions

Published on .

Zooba.com, an e-mail marketer that delivers encyclopedia-like information on 46 topics with relevant product promotions, will announce marketing partnerships with nine publishing houses today. They include Columbia University Press, Henry Holt & Co. St. Martin's Press and Simon & Schuster. The publishers will sponsor content channels through Zooba. Publishers can promote specific books within e-mail that covers topics relevant to the book's subject. A six-part series on Albert Einstein, for instance, would include an ad for a book about the famous scientist in all six e-mails.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: