Zooba.com, which helps publishers and e-tailers promote products through content-specific e-mails, signed on three new publishing sponsors Cambridge University Press, Dorling Kindersley and Perseus Books Group. Zooba
, a free, opt-in service, delivers weekly e-mails in more than 40 subject areas from which members can choose. Cambridge University Press will sponsor e-mails in channels including American History and Technology; Perseus will use categories including Great Minds and European History; and Dorling Kindersley will promote its books through the Destinations and Food & Cuisine channels.
Copyright October 2000, Crain Communications Inc.