And now for the results of Contest #418: We asked you for the next marketer whose seemingly benign ad campaign actually promotes anti-social behavior among kids (Whew! Aren't you glad that sentence is over?). And:
First Prize: Rev. Donald Wildmon believes that the concept of buying a "kiss" of Hershey's Chocolate desensitizes children to physical love and may be a contributing factor to the rise in teen prostitution. He suggests a new name: "Hershey's Handshakes: The tiny chocolate acquaintances you'll really like, but not love, since you can only love God and people." Jack Huber, proofreader, Kings-wood Advertising, Ardmore, Pa.
Second Prize: Trix Cereal. People for the Ethical Treatment of Animals (PETA) will finally protest the TV commercials in which, for years, children have callously been denying a poor, starving rabbit the breakfast he so craves. Jeff Walter, copywriter, Vital Communications, Lexington. Ky.
Third Prize: Sociologists cite Snoopy's seduction! Studies show that the lovable MetLife spokesdog actually recruits children into lives of misery as insurance salesmen. The FTC draws a parallel to Joe Camel and quickly launches an investigation. Chris Paramoure, president, Paramedia, Goleta, Calif.
Honorable Intentions: Chevy Chase spots for Dorito's: Teaches kids that society rewards mediocrity, inactivity and failure. This ain't the '70s. Phil Frankenfeld, freelance writer, Milwaukee.