Former Coca-Cola Co. Chief Marketing Officer Sergio Zyman was named to the board of Launch Media, Santa Monica, Calif., a new-media entertainment company specializing in music. In a statement, Mr. Zyman said, "More mainstream marketers are beginning to understand, as I do, how powerful, intimate and effective the advertising environments offered by Launch are at building relationships with consumers. People who view Launch as merely a CD-ROM company or as an interactive media company are missing the point." Mr. Zyman is also said to be joining the board of directors at Cybermeals, San Francisco, an Internet-based marketing service for restaurants offering take-out food.
Copyright August 1998, Crain Communications Inc.