Sergio Zyman, former chief marketing officer at Coca-Cola Co., joined the board at online incentives company Netcentives, San Francisco. Mr. Zyman left Atlanta-based Coca-Cola last March. Netcentives' ClickRewards program issues points to reward users for carrying out specific activities online. Sites that issue points include GolfWeb, N2K's Music Boulevard and Yahoo!. What sets Netcentives apart, though, is its exclusive redemption partners in the airline and travel categories. It has exclusive redemption partnerships with seven major airlines. Mr. Zyman also sits on the boards of The Gap Inc., Honey Baked Ham Co., and Internet companies CyberMeals and Launch.com.
Copyright December 1998, Crain Communications Inc.