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Mixing Media

By Published on .

Tali Krakowsky, WET Design.
Tali Krakowsky, WET Design.
Last week I argued with a friend about what's "new" about "new media." It made me really frustrated. Frustrated enough that I had to write about it.

The reason why I thought it might be interesting to bring up the issue here is because it seems that there are a lot of people in pursuit of the "new" and also a large (but smaller) community in search of "great." We all know people that think if it's not new it can't really be great, and we all know that something that's never been done before is often far from great.

It seems to me that there can be no rules about either, but that one method for creating the "interesting"--which is neither necessarily "new" nor necessarily "great"--is to mix media.

Mixing two or more conventional mediums can make one potentially new and potentially extraordinary piece.

Here are some examples to tease your imagination....

Kiefer Technic Office by Ernst Giselbrecht + Partner Architecktur: A kinetic facade that is animated based on light and temperature requirements.
Mix: white aluminum louver panels + electronically-controlled horizontal hinges.

BMW Gina Concept Car: A car with a kinetic skin.
Mix: highly durable and extremely expansion-resistant fabric material stretches across a moving metal structure.

Swarovski's "Star Dust" by Tokujin Yoshioka: A media chandelier.
Mix: Swarovski crystals + LEDs.


Solar Powered "Night Garden" by O*GE at the Light in Jerusalem Exhibit.
Mix: steel wires, a metal mesh covering, laser-cut panels, Hebron glass spheres, LEDs + solar panels.


Tali Krakowsky, Director of Experience Design, heads a think tank at WET. Working closely with design, research and production, she focuses on developing new ideas, technologies and business opportunities for the short- and long-term future of the firm.
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