A Fish Called Mike, and Other Hacks for Keith Reinhard's Toolkit

Nathan Martin, Monique Nelson and Cindy Gustafson Take Up the Challenge

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A few weeks ago, we invited the industry to hack Keith Reinhard's Leadership Toolkit, a treasure trove of tools that guide us and remind us that leadership goes way beyond managing a task or a bottom line. We've had wonderful entries from Wendy Clark, CEO of DDB North America; Christine Fruechte, CEO of Colle & McVoy; and Keith's own son, Matt Reinhard, Chief Creative Officer of Ad Age's 2015 Small Agency of the Year O'Keefe, Reinhard & Paul.

Our second round of hackers made me laugh and cry, and definitely gave us a lot to think about. And, after Cindy Gustafson got a hold of the kit, we're going to need to start leaving the top open, as Cindy is our first hacker to add a living, breathing "tool."

Nathan Martin, CEO of an agency on Creativity's Innovators list, takes us inside the shop at DeepLocal to show off his interesting additions while paying homage to his grandmother.

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Monique Nelson, Chair-CEO of Uniworld, the longest standing multicultural agency in the U.S., reminds us to go deep and adds one of my favorite childhood toys.

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And Cindy Gustafson, managing director of Mindshare's Invention Studio, and a member of the 2015 AAF Hall of Achievement, introduces the world to her pet goldfish, Mike, and adds in a few more tools for good measure.

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A tremendous thank you to all of our hackers and a special thank you to the always-inspiring Keith Reinhard.

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