Gary Ruskin, executive director of the non-profit watchdog organization Commercial Alert, warns of the coming consumer backlash at AdAge.com
. "The advertising industry seems caught up in a death spiral of disrespect," he writes. "In its desperate clamor to claim the attention of potential shoppers, the industry invents a new intrusive ad mechanism almost every week, until citizens are driven nuts by all the billboards, product placement, junk faxes, pop-unders and all the rest of it." The industry can reform itself, Ruskin argues, or face the strict regulation that angry consumers will demand.