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Absolut Product Placement

Published on .

Absolut Placement
AdAge.com reports today on the fictional Absolut ad that is creating real buzz for the brand. A recent plot on Sex and the City revolves around the overnight success of Samantha Jones' hunky boyfriend, who takes a shortcut to fame by appearing -- naked -- on an Absolut billboard above Times Square. The prop ad, created by TBWA/Chiat/Day/New York, features actor Jason Lewis straddling an Absolut bottle above the headline, "Absolut Hunk." Fans of the show have been clamoring to get copies of the ad -- good news for a product placement that, as AdAge reports, cost Absolut absolutely nothing.
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