The members of "community Euroblog" Viewropa
have come up with a clever and powerful way to promote HIV awareness on World AIDS Day, which is today. The effort involves the distribution of a simple banner ad
that only loads every 157 page views. As the copy explains: "One in every 157 people carries the AIDS virus. One in every 157 page views carries this ad. You saw the ad. Will you get the message?"