Baltimore agency Eisner Communications, which has been polling consumers about their attitudes toward Super Bowl commercials since 1996, reports that interest in Super Bowls ads has declined for the second straight year -- at least judging from how many people say they watch the game only for the ads. According to the survey
, only 7 percent of respondents say they will tune in for the ads, down from 9 percent last year and 14 percent in 2003. Another recent study
, conducted by the Retail Advertising & Marketing Association, found that 15.7 percent of people cited ads as the most important reason to watch the game.