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Advertiser Bites ASA!

Published on .

The U.K.'s Advertising Standards Authority (ASA) recently told distiller Halewood International that an ad for its Lambrini alcopop was "in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable. If the man was clearly unattractive, we think that this implication would be removed." Halewood's response? A nationwide search for ugly men. AdAge.com has the story.
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