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Advertising Rumor Watch

Published on .

Lending a smidgeon of truth to some rumblings that we heard in Cannes, British rock mag NME reports that White Stripes front man Jack White has been commissioned to write a jingle for Coca-Cola that would could be Generation Y's "I'd Like to Buy the World a Coke." In White's home town, the Detroit Free Press admits that the band's peppermint stripe attire would work well with the cola's world-famous brand, but also recalls White's fondness for misleading the media (the rocker publicly identifies White Stripes drummer Meg White as his sister, though the two are actually ex-spouses).
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