This morning at Advertising Age
's Madison + Vine Conference in Beverly Hills, American Express chief marketing officer John Hayes announced plans to launch a series of branded "webisodes" starring Jerry Seinfeld and the comedian's personal hero, Superman. AmEx is also producing a film with Vanity Fair
editor Graydon Carter and director Wes Anderson that will be based on the humor of famously blocked
writer Fran Lebowitz. Visit AdAge.com
for more on Hayes' keynote address.