Arnold, The Brand

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The L.A. Times reports on Governor Arnold Schwarzenegger's legal efforts to control the use of his image, particularly in ads for everything from beer to car dealerships. "Arnold Schwarzenegger views himself as a brand," one observer tells the paper. "Despite the fact that he is a public servant and in the public eye and is subject to all kinds of lampooning, he is very protective of his brand because Arnold is Arnold's biggest profit center."
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