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All Your Base Are (Not) Belong to Us

Published on .

The ever-creeping ad industry has finally found someplace where consumers will not accept advertising placement: on the bases at Major League Baseball games. On-deck circles? Okay. On jockey's silks at the Kentucky Derby? Fine. But not on the bases. As AdAge.com reports, MLB commissioner Bud Selig pulled back on a plan to place logos for the upcoming movie Spider-Man 2 on the bases at 15 major league stadiums the weekend of June 11-13. "We never saw this coming, the reaction the fans had," says Geoffrey Ammer, president of worldwide marketing for Columbia Tristar Motion Pictures. "Some people thought it was a great idea, but others saw it as sacrilegious."
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