×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brand and Anti-Brand

Published on .

The anti-consumerist gadflies at Adbusters are getting into the shoe business. The group has unveiled the Black Spot Sneaker, aimed at "unswooshing" American culture and kicking "Phil Knight's ass." But Slate's Rob Walker wonders: Isn't an anti-brand still a brand?
In this article:
Most Popular