×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Branded (Dis)content

Published on .

In an excerpt from his new book -- Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive -- Advertising Age editor Scott Donaton details recent abuses of product placement, including Barbara Walters' embarrassing trip down memory lane in service of Campbell's Soup.
In this article:
Most Popular