×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Broadway for Sale

Published on .

Advertising Age reports today on the sponsorship deals that are brewing on Broadway -- everything from theater naming rights to product placements. "Broadway is a huge untapped entertainment platform," says one advocate of the trend. "I detest the naming of theaters and turning them into billboards for airlines and auto companies... It so debases the street," says a critic. Read more at AdAge.com.
In this article:
Most Popular