Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bud Goes Back to the Drawing Board

Published on .

Over at Budweiser.com, you can now watch TV commercials that the brewer claims to have rejected before they even got made, all part of a viral campaign created by Goodby Silverstein & Partners. As it says on the site, the new "Rejected Ads" feature is devoted to "The ads that didn't make the cut, but our hearts are too big to not give them a chance anyway." The first such ad, which is presented as a series of rough sketches with a voiceover of creatives trying make it work, features the character "El Generosa," a Mexican wrestler who catches his opponents off guard by offering them sandwiches and beer. Click here to visit the site.
Most Popular
In this article: