Bud Goes Back to the Drawing Board

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Over at Budweiser.com, you can now watch TV commercials that the brewer claims to have rejected before they even got made, all part of a viral campaign created by Goodby Silverstein & Partners. As it says on the site, the new "Rejected Ads" feature is devoted to "The ads that didn't make the cut, but our hearts are too big to not give them a chance anyway." The first such ad, which is presented as a series of rough sketches with a voiceover of creatives trying make it work, features the character "El Generosa," a Mexican wrestler who catches his opponents off guard by offering them sandwiches and beer. Click here to visit the site.
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